The New York Times article is reliable, independent, and secondary – but not significant (a single-sentence mention in an article about another company).cites four sources: a single-sentence mention in an article by The New York Times while pointing out a missing feature in a rival's product when compared to the product by Acme an extensive company profile in a Forbes blog by a non-staff contributor a blog post by a tech enthusiast who has provided a review of the product and a court filing by a competitor alleging patent infringement. Imagine that a draft article on Acme Inc. Arbitrary standards should not be used to create a bias favoring larger organizations or their products, though articles about very small "garage" or local companies are typically unacceptable per WP:NOTADVERTISING. However, smaller organizations and their products can be notable, just as individuals can be notable. Large organizations and their products are likely to have more readily available verifiable information from reliable sources that provide evidence of notability. When evaluating the notability of organizations or products, please consider whether they have had any significant or demonstrable effects on culture, society, entertainment, athletics, economies, history, literature, science, or education. "Notability" is not synonymous with "fame" or "importance." No matter how "important" editors may personally believe an organization to be, it should not have a stand-alone article in Wikipedia unless reliable sources independent of the organization have given significant coverage to it. If the individual organization has received no or very little notice from independent sources, then it is not notable simply because other individual organizations of its type are commonly notable or merely because it exists (see "If it's not notable", below). No organization is exempt from this requirement, no matter what kind of organization it is, including schools. No company or organization is considered inherently notable.
This guideline does not cover small groups of closely related people such as families, entertainment groups, co-authors, and co-inventors covered by WP:Notability (people). This includes commercial and non-commercial activities, such as charitable organizations, political parties, hospitals, institutions, interest groups, social clubs, companies, partnerships, proprietorships, for-profit educational institutions or organizations, etc. Simply stated, an organization is a group of more than one person formed together for a purpose. For example, bands are covered by WP:MUSIC. If another subject-specific notability guideline applies to a group, it may be notable by passing either this or the more specific guideline. The scope of this guideline covers all groups of people organized together for a purpose with the exception of non-profit educational institutions, religions or sects, and sports teams. This page is to help determine whether an organization (commercial or otherwise), or any of its products and services, is a valid subject for a separate Wikipedia article dedicated solely to that organization, product, or service.
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